Speaking at the awards ceremony, UN Coordinator in Vietnam Pratibha Mehta emphasised that through the films, gender stereotypes were reflected clearly, and double standards set for men and women, boys and girls were also brought to light. 

She called on people to commit to generating new normal conceptions for a more equal and fairer society. 

She quoted a UNDP report on female leadership in Vietnam as saying that there are few Vietnamese women holding high-level positions in the Government. Women hold only 9% of ministerial-level positions or equivalent, and 8% of deputy ministerial-level positions or equivalent. 

The film making competition received over 50 entries from December 21, 2015 to January 29, 2016. 

“Con yeu me” (I love you, Mom) by film-maker Nguyen Phuong Phi won first prize, while the runner-up was Ngo Thuy Trang with “Hay de con giup cha” (Let me help you, Dad) and third place went to Nguyen Hoang with “Co lap” (Isolation). 

The “How abnormal” campaign, which runs for seven months and launched last December, will use a string of films which demonstrate how things would change if men and women reverse roles in society – to raise viewers’ awareness of gender.