Those in attendance included representatives of Vietnam’s diplomatic missions in Europe, Vietnam Airlines, British travel agencies and Vietnamese tour operators who were participating at the World Travel Market (WTM) in London.

At the event, Deputy Minister of Culture, Sports and Tourism Ho Anh Tuan introduced the country’s marketing strategy for the period from 2015 to 2017, saying that Vietnam targets 9 million foreign tourist arrivals by 2020.

Le Dung, head of the Vietnam Airlines representative office in the EU said co-ordination between Vietnam Airlines, the embassies of Vietnam in the EU and travel agencies is very important if the country is to reach the lofty targets.

Huong Pidduck, Director of Vietnam2uk Co. Ltd, suggested that the tourism industry should come up with a simple marketing slogan to attract foreign tourists and organize more promotional events in Europe.

Within the conference, Quang Ninh provincial People’s Committee and the Vietnam Embassy in the UK and Northern Ireland signed a Memorandum of Understanding (MoU) on tourism promotion cooperation and investment attraction.