Nineteen out of the 32 enterprises which have been honoured for five consecutive years include Saigontourist, Vietravel, AIG Insurance, Saigon Co.op and the Big C. These businesseswere presented with the “Golden Brand” certification by the HCM City People’s Committee.

Nguyen Thi Hong, Vice Chairwoman of the Municipal People’s Committee,acknowledged thebusinesses’ contribution to local and national socio-economic development.

She said the Vietnamese business community has made every effort over the years to change consumers’ shopping habit towards using Made-in-Vietnam products. It has paid more attention to developing the Vietnamese brand through improving product and service quality, and enhancing the competitive edge of Vietnamese goods.

She urged businesses in the city tocreate strong brands in both domestic and international markets.