Fivimart and Citimart operate a series of 15 and 26 stores respectively throughout Vietnam. The cooperation with two strong businesses will help the Aeon group expand its activities to urban areas in the country’s two most highly developed economic regions.

According to Japan's newspaper Keizai, the cooperative plan aims to develop products with famous brands, fully tap the source of commodities and build a supply network.

In the initial stages, through the two businesses, AEON will sell its food and consumer goods under the top value brand and coordinate with local businesses to develop products.

The move will also help AEON set up a consumption network of goods and reduce the amount of initial capital outlay while simultaneously laying the groundwork for a plan by Aeon to construct a series of shopping malls in Vietnam in the future.