Vietnam is represented at the event by the Authority of Publishing, Printing and Distribution, as well as a delegation from the Ethnic Culture Publishing House under the Ministry of Culture, Sports and Tourism.

This year’s fair spans 60,000 square metres and features more than 1,700 exhibitors from 82 countries and territories, including over 1,100 international exhibitors. The event showcases around 220,000 high-quality titles and hosts more than 1,000 online and in-person cultural exchange activities.

Speaking to the media in Beijing, Phung Huy Cuong, Director and Editor-in-Chief of the Ethnic Culture Publishing House, said Vietnam’s participation aims to expand international partnerships in publishing, strengthen cultural ties and promote reading culture.

The delegation is seeking partnerships with major Chinese publishers interested in Vietnam’s publishing market, while also promoting Vietnamese books to Chinese readers through copyright cooperation and publishing partnerships.

During the fair, the Ethnic Culture Publishing House exchanged memoranda of understanding with Fujian Science and Technology Publishing House, Northern Women’s and Children Publishing House, and a publishing partner from Jiangxi province.

The Vietnamese side also exchanged membership documents to join the ASEAN Children’s Book Alliance and met with several other Chinese partners.

Chinese partners spoke highly of the cooperation potential and expressed their desire to further strengthen ties with Vietnamese partners, including the Ethnic Culture Publishing House, through book copyright exchanges, reading culture development, and the promotion of both countries’ cultures to readers in each country.

Chinese partners expressed strong interest in expanding cooperation with Vietnamese publishers, particularly in copyright collaboration, reading culture development and promoting the cultural values of both countries to readers in each market.

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